Casual shopping in the city, stylish for a picnic in the
city park or enjoying the romantic, playful summer nights - with the new
"esmara x Influencer" collection from four fashion-loving influencers
from the #LidlStudio, summer will be particularly trendy this year.
Behind the collection are DominoKati, Patrizia Palme, Shanti
Joan Tan and Valentina Pahde. At the esmara Design Day in summer 2018, they
designed their own looks, each consisting of four pieces.
The result is a 16-piece, limited collection with loose
cuts, trendy patterns and trendy colors that make a statement for the upcoming
summer. The styles can be easily combined with each other and the favorite
items in your own wardrobe. Let's mix and match!
The collection is available in sizes XS to XXL and 34 to 50,
as well as in sizes 36 to 41, exclusively in the Lidl online shop from April
15, 2019. Prices range between 5.99 euros and 17.99 euros . The collection
consists largely of viscose and cotton, each with a percentage of elastane.
“With the 'esmara x Influencer' collection, we primarily
want to address fashion-conscious customers and get them excited about our
fashion pieces and our online shop . Together with the four influencers, we
designed trendy summer outfits with their personal signature. Thanks to their
high-quality workmanship, their pleasant wearing comfort and trendy styles, the
leisure looks will ideally complement our range of textiles and show another
facet of our fashion offensive, ”explains Jan Bock, Purchasing Manager at Lidl
Germany.
The "esmara x Influencer" collection is one of the
highlights of the integrated influencer campaign #LidlStudio. Since summer
2018, selected influencers have been accompanying campaigns and action weeks
over a longer period under this umbrella.
The statement looks
at a glance
Katrin Motz
Maritime never goes out of style. Kati skilfully combines
her navy blue culottes (made of viscose and elastane) with a white and blue
striped basic shirt with a printed cherry and the must-have of the year: the
belt bag. Bright red with golden elements, the bag sets the perfect accent for
the overall look and can easily be converted into a crossbody bag. For cool
evenings Kati has her denim jacket (made of cotton and elastane) with her own
motto “Maybe perfect” at hand.
Patrizia Palme
Mustard yellow should not be missing in any wardrobe this
year. Patrizia designed the trend piece maxi skirt (made of viscose and
elastane) in this color and spiced it up with white polka dots and flounces.
The influencer combines a classic white, straight cut tank top (made of cotton
and elastane) with palm tree decorations and her mules with a slight plateau.
The style is further loosened up with the elaborately knotted crossbody bag
with fringes (made of cotton) in a boho look.
Shanti joan tan
Shanti's passion for lemons is no longer a secret for her
followers. She has integrated this into her “esmara” outfit. With her jumpsuit
(made of viscose and elastane) in a wrap-around look and lemon print, she is
perfectly styled for a stroll through town at lunchtime. The look is rounded
off by Shanti's bathing mules in a trendy terrycloth look and her lemon-yellow
backpack. Cool combined with her denim jacket (made of cotton and elastane),
Shanti's outfit is perfect.
Valentina pahde
ntinapahde) Playful, trendy and yet sporty: Valentina's look
is versatile. Her red Carmen blouse with polka dots and flounces can be
combined just as skilfully with matching shorts (both made of viscose and
elastane) as with her super skinny fit jeans (stretch thanks to high elastane
content) with a perfect fit and red highlights. White sneakers with either red
or white laces complete the outfit.
