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virtual dress fitting enables fewer returns in online retail

Pullovers, socks and other textiles are increasingly being ordered online, and not just for Christmas. Germans buy around 20 percent of their clothes online. However, many of the items of clothing ordered do not fit at home, and so they are sent back. This causes greenhouse gas emissions and unnecessarily costs raw materials. techwadia

With the German Institute for Textile plus Fiber Research (Denkendorf) and the company Assyst (Aschheim), the company Avalution (Kaiserslautern) wants to change that by making it possible to try on clothes virtually. The German Federal Environment Foundation (DBU) is providing technical and financial support for the project with just under 445,000 euros.

“Buying clothes online is part of everyday life for many people. If the project is successful, it exemplarily shows how ecological and economic goals can be achieved at the same time through digital solutions. The more returns are avoided, the more the environment is relieved, ”says DBU General Secretary Alexander Bonde.

25 to 50 percent of the clothing ordered online is returned

"Every fifth item of clothing bought in Germany in 2015 was ordered online by customers, and the trend is rising. 25 to 50 percent of them are sent back after they have been tried on, ”explains Michael Stöhr, Managing Director of Avalution. Often the same items of clothing would be ordered in different sizes. Anything that doesn't fit will be sent back.

That needs energy for the transport and raw materials, since the returned goods have to be cleaned and repackaged. In some cases, it would even be destroyed directly because it would be too expensive to process, according to Stöhr. Avalution requirements to reduce the number of returns by allowing the customer to try on the clothes online, thus avoiding selection orders. For this, the customer should receive a digital copy of their body - a three-dimensional mirror image, also known as an avatar in the digital world. He should be able to try on the clothes online and see which size is the right one and whether the piece fits his own figure.

With just a few details about your own digital mirror image

“We have the world's largest catalogue of human body scans. On the basis of this database, we create avatars with just a few details, which the customer can easily customize, ”says Stöhr. Due to the experience and networking of Avalutions on the market, if the project is successful, it is conceivable that in a few years there will be such a possibility of digital trying on in many online shops and thus a considerable potential for savings in returns, says DBU speaker Dr. Michael Schwake.

In addition, an approach is being developed in the project that is intended to make the effects of various purchase decisions on the environment transparent for the customer. At a glance he can see that ordering several sizes to choose from puts a lot more strain on the environment than when he chooses one size. Schwake: "In this way, the buyer can incorporate ecological aspects into his own decision in the long term."



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