There are two categories into which all aspiring fashion
designers might be placed:
1 - people who produce highly imaginative, unconventional,
and inventive work that is uncomfortable in daily living. However, the money
these designers make from their clothing is modest.
2 — those who produce collections that are profitable
commercially.
Such designers gain notoriety, launch stores all over the
world, and amass millions.
We want to discuss with you today how to build excellent
fashion collections that will be favourably received by consumers.
A commercial collection is what?
The commercial success of the collection is determined not
only by how well your products sell but also by how much consumer demand exists
for them.
1)"Your specialisation" is essential to any
commercial collection's success.
A truly successful collection ought to be self-evident. It
need to be something that sets you apart from other designers; it ought to make
you identifiable.
The following can serve as a starting point: the
collection's usage of specific colours, textures, and prints (for example,
recognisable things with Missoni stripes or a Burberry check are well-known
today around the world). It's possible that this uses a unique technique and
material (for example, weaving Bottega Veneta).
2) Collections categories
Historically, it has been believed that the apparel from a
designer's collection must be carefully coordinated (skirt, top, pants,
jacket). Nonetheless, many designers today produce collections that are only
centred on a single product and are displayed in various hues or sizes (for
example, the famous collection of nylon bags of Longchamp).
Decide what kind of designer you are and how you want to run
your business specifically before you start. Most frequently, they begin with
the introduction of a single product before growing over time and providing
full collections.
A group of various items suggests:
a focal point that will connect all other elements
the central inspiration, subject, or component of the design
that unites the elements of a collection.
3) How many items need be included in a collection to be
commercially successful?
It's advisable to establish a collection with a minimum of
12 pieces or looks. If money is available, this quantity can be increased to
produce a more appealing and adaptable collection.
Nevertheless, depending on the clothing you use, you may be
able to produce more of these or other things in the future that can be mixed
with one another (for example, you have 12 complete sets, if you add 3 tops and
bottoms, then you will have 25 complete sets).
You must consider the colour scheme as you choose the
collection's foundation.
Why does more not always equal better?
Depending on the brand, a designer collection may contain 12
to 100+ item sketches. The suggested colours, sizes, and materials should be
added. For a beginning garment designer, all of this can pose serious
production and financial challenges. As a result, having many options is not
necessarily preferable.
You can succeed and start selling successfully even if you
only have one item at first, but it comes in a variety of colours and sizes.
One bag in your collection, for instance, can come in 12 distinct hues.
5) A strong collection usually contains essential
components.
Keep in mind that producing a huge number of pieces that you
would like to have in your wardrobe is not the same as producing a commercially
successful collection. But many inexperienced designers seem to think in this
way.
Let's examine the requirements for the skillful development
of your project:
Simple focus point
It must be striking and bold. You can create a very tiny
test batch that will grab the interest of the public, clients, and customers.
This will have the WOW effect, will be the topic of
conversation, and will promote the brand. You can raise the price of this item
to the highest in the collection. Furthermore, only one or two of these
components should be present.
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